This is the classic story of a founder facing a problem and deciding to solve it for herself...

DAUNTLESS is the creation of founder Brynn O’Connell, a data scientist turned entrepreneur. Drawing on her experiences as an autistic female founder, she combined her skillset with a love of fashion, thoughtful design, and inclusivity.
 
Rooted in data science and driven by inclusion, DAUNTLESS is all about perfectly fitting hosiery and supporting people’s confidence on their own terms.